Logo ideas

Logo idea 1

Logo idea 2

 

Logo idea 3 (final)

As you can see above there is progress when it comes to the logo design for the brand. And one thing that is obvious throughout the three logo ideas is the connection of F's together to create negative space. I wanted to implement that as i have realised that there is a potential with the typography.

To make the final logo version i had to play around with the letter specifically i curved the inside edges around to make sure that the negative space creates something that more resembles a candy. Furthermore, i have decided to apply two shades of Orange/brown to make the F's stand out.

Above you can see various colour schemes i have created that I might use within the app. Depending on the context.

Furthermore, the font i chose for the final logo idea is called "Cinder" which i have accessed from Adobe Fonts library. I have decided to use it because for me personally it gives off the tavern feeling which is usually associated as a friendly place where you can meet up and spend time together. Thus, audience/customer is more likely to feel personal link with the shop.