Steve's session 1st of November

 During today's session we have discussed brand identity and the impact the font and logo has on the brand. Furthermore, we have touched upon the colour palette and how each colour shows different personalities of the company. For example, company with blue colour scheme within connotes trust, strength. Whereas companies that use purple are usually associated with feminine and will try to target female.

Also, we have discussed the difference between sans and serif fonts and in which cases company might want to use each. Serif fonts usually have the endings curled thus being more fancy. Whereas sans serif fonts are stripped from personality. Thus, have a different purpose.